Portfolio

Designing for Democracy: Youth Voter Education

Your Voice

The Process

Project snapshot

Timeline: 4 weeks

Role: UX/UI Designer (Research, Wireframes, Prototyping)

Tools: Figma, Canva and Word

Overview

This project focused on designing a mobile voter education platform for South African youth. The goal was to create a clear, impartial, and accessible space where young people can learn about registration, the voting process, and their rights, while encouraging participation in future elections.

Problem

Secondary

Key Takeaways

Personas

Moodboard

Style Guide

User Flow

Med Fidelity Wireframes

Roboto Flex

Inter

Type face

Primary

Secondary

Accents

Neutrals

H1 Roboto Flex, 36px

H2 Roboto Flex, 24px

H3 Roboto Flex, 20px

Body Texts Inter, 12px, 13px

Roboto Flex, Bold

Inter, Regular

Inter, Semi Bold

Inter, Bold Italic

Inter, Bold

Inter, Medium

Roboto Flex, Extra light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Primary

Young South Africans often feel their vote doesn’t matter and struggle to access reliable, engaging information about elections—leading to low turnout and ongoing apathy

Only 20% of South Africans aged 18–29 voted in 2024.

Many young people don’t trust that their vote makes an impact.

The voting process feels confusing and unapproachable.

Many South African youth don’t trust that their vote makes a difference, leading to disengagement.

There’s a lack of accessible and engaging voter education, especially on mobile platforms.

Complex information and unclear processes make the voting journey feel intimidating.

Visual and interactive learning methods resonate more with younger audiences.

Youth respond best to relatable, positive, and empowering messaging rather than formal or political tones.

short interviews were conducted with individuals aged 18–29 to understand their attitudes toward voting, their level of knowledge about the process, and what might motivate them to engage more actively. The responses helped identify emotional and informational barriers that influence youth voter turnout.

These insights shaped the design goal: make voting clear, trustworthy, and easy to access. In order to guide the design, 3 user personas were created as part of the prcoess

The mood board captures a balance between credibility and youthfulness, using soft blues and neutrals for trust, with deeper tones for energy and optimism.

Drawing inspiration from the IEC’s colour palette, i wanted to ensure familiarity and authenticity, while rounded UI elements and lively imagery keep the design approachable.

I developed a style guide that defines color, typography, and iconography — ensuring the platform feels cohesive, clear, and approachable across all screens.

The user flow focuses on a key task — specifically the registering and checking registration status page.
It outlines the essential steps for users to complete their goal efficiently, ensuring a simple and transparent experience from start to finish.

I developed mid-fidelity wireframes to define structure, layout, and key interactions.
This stage helped refine the visual hierarchy and user journey before moving into high-fidelity design and prototyping.

Typography

Colour

Buttons

Logo

Neutral

Hover

Inline button

Peach

DBAA85

Blue

246EB7

Burnt Orange

B34E00

White

FFFFFF

Black

000000

Navy

0B314C

Red

D90404

Solution

I designed a mobile-first prototype that simplifies voting information with clear flows, visual storytelling, and approachable UI to build trust and engagement among young voters